Cardiff-born Bethany Picton began her Tŷ Hafan journey as a Deputy Assistant Shop Manager at the charity’s boutique Emporium store in Abergavenny.
Inspired by the work of Tŷ Hafan coupled with her love of vintage clothing, the London College of Fashion graduate has deigned 50s-style dresses for the charity’s Emporium store in Cardiff’s Royal Arcade.
The 24 year-old, who works in London as a Wholesale Admin Assistant at Collectif Clothing, said: “Since learning about the wonderful care and services Tŷ Hafan provides to so many life-limited children and their families, I have strived to be actively involved with the charity’s fantastic work.
“Initially, my involvement with the charity included working as Assistant Manager with their Abergavenny Emporium. Whilst working in the sort room, my ideas started to take shape. I adore vintage fashion and I was fascinated by the vast amount of unique pieces that were being donated to the store.”
“My designs reflect the nostalgic glamour of Tŷ Hafan’s Emporium store as they encapsulate a beautiful vintage aesthetic, unlike any other charity store I have ventured into,” said Bethany.
“I am delighted to have launched the ‘Bethany Picton’ label, which has proudly been made in Wales as well as to give back to a wonderful Welsh charity. I hope the public love the dresses as much as I do and they help to raise much-needed funds for Tŷ Hafan.”
Tŷ Hafan’s 31 charity shops raise around a third of the income needed by the charity to provide its services to life-limited children and their families. The three Emporium stores in Cardiff, Abergavenny and Cowbridge are boutique-style stores selling high-quality, vintage items at affordable prices.