Martin has spent over twenty years working extensively with major retailers and financial services companies advising on retail distribution planning and marketing strategy. Most of this period was spent at Experian, where he was Director of Retail Planning. His early career was spent working in Economic Research. Since Martin returned to live in Wales in 2008, he has held some advisory roles in South Wales businesses, and more recently he spent two years as Commercial Director of Cardiff based Research and Marketing Group. Born in Treorchy, Martin has two degrees from the University of Wales.
Martin joined the Board of Tŷ Hafan in 2014, and was appointed Deputy Chairman in 2015. He is also Chairman of Crackerjackpot Limited, which supports Tŷ Hafan and other good causes by promoting lotteries and lottery services.